Presenter: Lydia Saldaña

Commission Agenda Item No. 4
Briefing
Texas Tourism Partnerships
May 2004

I. Executive Summary: Paul Serff, President of the Texas Travel Industry (TTIA) Association will brief the Commission on the public/private partnerships that make up the tourism industry in Texas. He will discuss TTIA's role in tourism, and the importance of nature and cultural tourism to the Texas economy and as a way to keep Texas uniquely Texas. He will also discuss the state agency partners each who play a key role in delivering and marketing Texas and the importance of their continued coordination. Finally, he will detail several TTIA initiatives, including Tourism Month and the Texas Education Vacation, which will steer families to experience Texas with their families.


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