Conclusions and Challenges


Sand dunes

One characteristic of Texans is that we have an extraordinary sense of place. Our lands and waters comprise a rich natural heritage and a diverse resource base which has given rise to a unique identity and pride that form the basis of our culture. These magnificent natural assets and our individuality itself combine to make Texas one of the world's most intriguing destinations.

Texas is a place where adventure is literally at our fingertips because it is as accessible as it is vast. Texas is a place of exploration because many of its most exciting outdoor opportunities are little known and challenging to reach. Texas is a place of learning as its natural wonders include many of the earth's rarest plants and creatures. Texas is a place of unparalleled outdoor sportsmanship because of its tradition of private land stewardship. And thus, Texas is once again positioned to realize a new and exciting prosperity from its abundant natural resources. In developing our future economy, however, we need not exhaust our natural treasure in order to profit from it. In fact, the full measure of Texas in this century will only be realized if our vision includes sustainability along with profitability.

Texas is once again positioned
to realize a new and exciting
prosperity from its abundant
natural resources.

That is the essence of the nature tourism challenge, and we firmly believe that nature tourism is an exciting economic opportunity for our great state. Equally important, it is by its very definition an affirmation of our determination to protect, to enjoy and to share a marvelous place of unique resources and lasting values.


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