Communications Strategies

Creating a Communications Strategy

Lydia Saldana
Lydia Saldaña
Communications Director
Texas Parks and Wildlife Department


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Making the case for Water. What strategies will Ms. Saldaña use?

news release web page

Media (News) Releases

July 2002 Texas Parks and Wildlife magazine cover: The State of WaterJuly 2003 Texas Parks and Wildlife magazine cover: The State of Bays

Special Texas Parks and Wildlife magazine issues featuring the state of Texas water

Texas Parks and Wildlife television features including a one-hour PBS documentary, winner of 13 Regional Emmy Awards

"Texas, State of Water" Web site that supports the television documentary

"Passport to Texas" radio programs Web site

angler coverProject Wild combo covers

"Junior and Master Angler Guidebook" media download(PDF 2.2 MB) and "Project Wild" guides that provide key messages included in educational programs for teachers and youth leaders


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