Communications Strategies
Creating a Communications Strategy
Lydia Saldaña
Communications Director
Texas Parks and Wildlife Department
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Making the case for Water. What strategies will Ms. Saldaña use?
Media (News) Releases
Special Texas Parks and Wildlife magazine issues featuring the state of Texas water
Texas Parks and Wildlife television features including a one-hour PBS documentary, winner of 13 Regional Emmy Awards
"Texas, State of Water" Web site that supports the television documentary
"Passport to Texas" radio programs Web site
"Junior and Master Angler Guidebook" 
(PDF 2.2 MB) and "Project Wild" guides that provide key messages included in educational programs for teachers and youth leaders
- Student Challenge: Read excerpts from an "Communications Strategy – The Water Initiative" given to the Texas Parks and Wildlife Commission about the water initiative. What facts does Dr. McKinney cite to support a focus on water issues? What key messages does Ms. Saldaña identify? What strategies does she describe? Do you think these will be effective? Why or why not?
- Media Release: July 2002
- Texas, The State of Water Web site
- TPWD News and Media
- TPWD Education
- Media Training for the Sometimes Reluctant Natural Resource Professional by Lydia Saldaña