Game Show Quiz 5

1. What term is used to describe "Matching an Audience to a Product?"

• A. Matching-The-Hatch
• B. Product Placement
• C. Marketing
• D. "Spin the wheel again, Vanna!"

2. What is the name of the fishing event at Texas State Parks this year?

• A. Go-If-U-Wanna
• B. Dysfunctional Family Fishing
• C. Family Fishing Feud
• D. Family Fishing Celebration

3. What is the first thing a Marketer has to do to design a campaign?

• A. Come up with a killer slogan
• B. Sell, sell, sell
• C. Know what you are marketing and the audience
• D. Always wear clean socks

4. Using the same images for different products over and over and over again, is known as BLANK?

• A. Branding
• B. Forgetting what the heck you are selling
• C. Lack of inspiration
• D. You've already got the check, what do you care?

5. "Water Works Wonders" is an example of a BLANK?

• A. A clever play on words
• B. Three words that start with the same letter
• C. The name of a new bottled water
• D. A marketing campaign

6. What could TPWD's slogan be for water conservation?

• A. "Drink all you want, we'll make more"
• B. "Got Water?"
• C. "Water for Life"
• D. "Save a Sip for a Fish"

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