Web Advertising Policy

Texas Parks and Wildlife Department does not sell web-only advertising. TPWD does provide web advertising as an added-value benefit for print advertisers of the Texas Parks & Wildlife Magazine, the Outdoor Annual Hunting and Fishing Regulations and the Texas State Park Guide. Print advertisers who meet the minimum print ad buy requirements in these publications will receive banner advertising on the TPWD website, on select webpages and according to standard sizes and specifications determined and defined by TPWD.

Advertising of tobacco or alcohol products or advertising that is not appropriate for viewing by youth will not be accepted. (Tex. Parks & Wild. Code §11.172(c);31 Tex. Admin. Code §51.72.) Advertising of other products that are not compatible with the mission of the Texas Parks and Wildlife Department will also not be accepted . All web banner ads are subject to approval of TPWD. TPWD, reserves the right to reject any ad at any time if the ad does not align with the mission or communication standards as determined by TPWD's Marketing Director. The acceptance of banner web ads does not imply endorsement of the products or services by TPWD. It is the responsibility of the advertiser and/or its advertising agency to ensure that the advertising is not deceptive or false. TPWD is not liable for any damages resulting from errors in displaying or printing an ad. TPWD shall use its best efforts to run the web advertising during the agreed upon timeframe. The advertiser and its advertising agency, jointly and independently, agree to indemnify and hold harmless TPWD and its agents and employees against expenses (including legal fees) and losses resulting from the web advertising, including, without limitation, claims or suits for libel, violation of privacy, copyright infringement or plagiarism. Nothing in these policies shall be construed as a waiver of TPWD's sovereign immunity.

Texas Parks & Wildlife Magazine

Any print advertiser who purchases one of the following advertising packages in the magazine will receive an added value banner web ad on select pages of the TPWD website during the month in which their print advertising runs:

  • 10 x full pages
  • 5 x spread pages
  • 5 x half pages
  • 5 x third pages
  • 2 x full pages plus 1 full page in a digital issue

Outdoor Annual Hunting and Fishing Regulations

All print advertisers will receive an added value banner web ad on select pages of the Hunting and Fishing Regulations pages of the TPWD website, including this section's landing page, for a full year, beginning August 15th of the year their ad will run in the printed Outdoor Annual.

Texas State Park Guide

Any print advertiser who purchases a full page ad in the Guide will receive an added value banner web ad on the State Parks landing page of the TPWD website for a full year, beginning June 1 of the year their ad will run in the printed State Park Guide.

Online Events Calendar

The Texas Parks and Wildlife online calendar of events only lists those events which are held at TPWD sites, have TPWD staff involved as speakers, exhibitors or sponsors, or includes a certified TPWD workshop or volunteers.


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